Writer. Thinker. Talker. Public Sector Expert.


Struggling to find the words?

Worried about Websites? Concerned about Content? Perturbed by Programmatic? I'm here to help...

From working on newspapers in the days of Letraset and Linotype, to launching Today's Golfer and FHM magazines and more recently creating behavioural advertising campaigns for high profile and sensitive issues as well as overseeing the successful reinvention of high traffic Government websites, I'm across most things.
.

I provide independent advice to businesses large and small on communication strategy. I've trained CEO's and their Boards in the effective use of social media and written the odd set of guidelines.

Processes may change, but the principles remain the same. And it's got nothing to do with "digital".


Murdoch was right. Content is king.

I specialize in creating powerful content for blogs, social media, sales material to drive awareness and interest in your business.

I'll take half formed ideas and rough drafts and turn them in to things of beauty that people will want to share. My clients include companies large and small across industries from finance to education and government. I'll turn the work around quickly and create versions for use in tweets, LinkedIn, Medium and Facebook. I may even knock out a press release.

Despite what the digital gurus say, the secret doesn't lie in UX or understanding apps or technology. It's simply creating stuff that people will share.  And with years of experience, I know what works, whatever your medium, whatever your subject.

By hiring me, you get to control what's written as well as getting stuff off your "to do" list.  Satisfaction guaranteed or your money back.
                                         The GovCom Group; Independent public sector specialists.

My company, the GovCom Group is an independent consultancy firm bringing together many of the smartest minds in public sector communications. Covering everything from refreshing tired websites to conducting wholesale reviews of communications strategy, we bring no cookie cutter solutions or standard models. Every client is different with a unique set of customers and it's with the needs of the customer that we always focus our attention.

Equally skilled in new and "old" media, since launching the first Australian Government engagement online portal 7 years ago, we're now experts in what works (and what doesn't). Working with our clients, we are pioneering learning in two areas; creating forums for sharing wisdom and establishing true understanding of customer needs. Its a simple focus but we're told it works....
Picture
Published in The Mandarin